Used right, LinkedIn can be a job seeker's golden ticket.
Savvy
job hunters can use the site to gain all kinds of advantages:
information on the types of people a company hires, the name of the
hiring manager for a particular job (and if they're really lucky, an
email address) and even the ultimate "in," a personal connection at a
company of interest.
But, for every job seeker that expertly
navigates the online networking scene, there are plenty of others who
fumble their way through it, often over- or underestimating the role the
site should play in their searches.
"LinkedIn is a valuable tool,
but sometimes when people search for a job they can confuse activity
with productivity," says Tony Beshara, president of Dallas-based
placement firm Babich and Associates, and author of the book
"Unbeatable Résumés," for which he surveyed more than 2,000 people about
their LinkedIn use. "No matter what activity you're doing, whether it's
writing your résumé or browsing profiles on LinkedIn, if that activity
isn't actually getting you an interview, it's not as productive as
something that would get you an interview."
If your online
networking has been less than productive (read: if it hasn't actually
lead to a connection to or interview with an employer of interest), then
you might need to revamp your LinkedIn strategy. These guidelines will
help ensure the time you spend on the site is most effective.
When reaching out to your contacts:
·
Don't be shy
The
whole point on LinkedIn is to connect with people, so if you're
hesitant to reach out to a former co-worker you haven't spoken to in a
while, don't be. She's on the site for the same reason you are -- to
network with people -- so she probably expects the occasional
introduction request.
"Interestingly enough, everybody that's on
LinkedIn expects the same thing out of everybody else," Beshara says.
"[The thought is] 'What I do for you today, you'll do for me tomorrow.'
People are a lot more open to responding to you because they know that
somebody else is going to do the same thing for them, or that you're
going to do the same thing for them the next time."
·
Don't be needy
When
you do find someone in your network who has a connection or works for a
company you'd like an introduction to, your approach will play a big
part in the person's response.
"Make it known early in the process
that you're not expecting your networking connections to do the hard
work for you," says Diane Crompton, author
of the books "Seven Days to Online Networking" and "Find a Job through
Social Networking." "In other words, if you want them to introduce you
to a contact at their employer, say something like 'I'm not expecting
you to endorse me for this position or intervene on my behalf.' This
will take the emotional burden off of them should they feel too much
ownership in your job search process."
If your networking contact
is new, or someone you don't know very well, it's especially important
to make it know that you'll be the most active part of the equation,
Crompton says. For example, "Ask if you can use your contact's name as a
door opener to get the conversation going with your desired end
recipient. By doing this you've taken them off the hot seat in terms of
their involvement," she says.
·
Take it off line
InMail,
LinkedIn's messaging function, is great for making initial contact with
someone. But once that's done, move the conversation to email or a
phone call. Not everyone checks their LinkedIn profile consistently, so
communicating this way is often ineffective and slow.
If you're
browsing your connections and find out that someone you know pretty well
works at a company or has a connection of interest, you can even skip
the InMail message altogether.
For example, says Beshara, "Once
you find somebody you know at an organization, call them up and say 'Hey
Mary, this is Tony, I understand you work with Leroy, and I'd like to
get a hold of him. Can you tell me a little bit about him, or what's
going on at your organization?' That sort of thing."
When making introduction requests:
·
Let your contact know it's coming
If
you plan on asking a contact for an introduction and have his email
address, send him a "heads up" to let him know it's coming. Doing so
will help you gauge his reception to your request, Crompton says.
"[Plus], not everybody is active on LinkedIn everyday and this will
ensure that your message doesn't sit in their LinkedIn Inbox for a long
period of time," she says.
·
Make a good first impression
Something
that not all job seekers realize before they send introduction
requests: "When using the 'Request an Introduction' function on
LinkedIn, you'll need to create messages to your 'bridge' (middle)
contact as well as to the end recipient," Crompton points out. "Keep in
mind that both people receive both messages, so if you're on a casual
name basis with the introducer you'll still need to keep the
communication more formal and professional, knowing that your end
recipient will also get the message you sent along to the middle
connection."
When researching companies
·
Find the hiring manager
If
you're interested in a particular job, try finding the hiring manager
for the position on LinkedIn. Job descriptions will often include the
title of the person the job will report to.
If the position
reports to the director of marketing, for example, pull up the company
page, and see if you can find the person with this title. If you do find
the hiring manager, "it's absolutely OK to reach out to him or her
directly," Beshara says. If the person's email address isn't listed, you
can often find the company's email format online (for example, FirstName.LastName@companyX.com), and you can plug his or her name into this format.
·
Look at who they hire
Browsing
company profiles and looking at the company's LinkedIn page will not
only give you a better idea of whether or not you're the type of person
the company usually hires, but will also clue you in about potential
alumni connections you may have missed.
"You can look at
employee profiles and find out what kinds of people the company has
hired in the past, what companies employees come from, if you went to
school with any of them , etc.," Beshara says.
If you find a
common bond between you and someone you'd like to reach out to, "Use the
transparency of LinkedIn to assess the best approach for communicating
with your end recipient," Crompton suggests. "Customizing your message
by using these commonalities will build rapport and make your initial
approach that much more 'warm.'"
Source: careerbuilder